SEO is an acronym for search engine optimization. Searchengineland.com describes SEO as, “the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search. This is very important because the better your visibility the more likely individuals are to click on your link or buy the products you are promoting. SEO is a multibillion-dollar industry and good SEO strategies are sustainable. There are three types of SEO’s: Technical SEO, On-site SEO, and Off-site SEO. Technical SEO is known as optimizing the technical aspects of a website. On-site SEO is known as optimizing the content on a website for users and search engines. Off-site SEO is known as creating brand assets such as people, marks, values, vision, slogans, catchphrases, and colors. It is important to note that SEO is an ongoing process. User behavior is always changing, and content can get stale, this is why it is key to continue developing your SEO over time which in turn leads to more efficiency. Quality over quantity is an important phrase to remember with this topic. 10 very good qualities within your SEO will provide you with more results than 100 very bad tactics pumped out to try and get clicks. Just looking on the internet today it is easy to see which companies have embraced and thrived at SEO and which companies have not.